The Apartment by The Line | NYC

Last week I was in NY for a work trip and as soon as I got a few hours free on the weekend, I visited this amazing concept store in Soho.

While the entrance could be a bit intimidating (the lift from the road is a bit like: ‘Where the hell am I going?’), once you get at the 3rd floor you’re catapulted into the most beautiful light-filled open-air apartment in the heart of SoHo.

The Line Apartment_nyc

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HEMA: a new Discovery

I recently discovered the dutch brand Hema in one of London airport departure shop:

hema wishlist

  1. Candleholder  / 2.Storage Boxes  / 3. Metal Basket / 4. Storage Felt Box / 5. Cappuccino Mug  / 6. Paper Clips  7. Fleece Throw 8. A5 Notebook 
Apparently founded in  1926 as a department store for “ordinary” people, I’m surprised that I never heard about it but I’ve been attracted by the variety of things, the lovely color palette of the shop and the really convenient prices…

The above is my wishlist! As autumn is here I’m in love with the grey&yellow combination.

Have a look on their website for the full catalog (it changes really quickly, so keep an eye on it) …the stationary section is my favorite 🙂

Have you ever heard of this brand before?


p.s. All comments are mine, I am not affiliated with the brand in any way…