HEMA: a new Discovery

I recently discovered the dutch brand Hema in one of London airport departure shop:

hema wishlist

  1. Candleholder  / 2.Storage Boxes  / 3. Metal Basket / 4. Storage Felt Box / 5. Cappuccino Mug  / 6. Paper Clips  7. Fleece Throw 8. A5 Notebook 
Apparently founded in  1926 as a department store for “ordinary” people, I’m surprised that I never heard about it but I’ve been attracted by the variety of things, the lovely color palette of the shop and the really convenient prices…

The above is my wishlist! As autumn is here I’m in love with the grey&yellow combination.

Have a look on their website for the full catalog (it changes really quickly, so keep an eye on it) …the stationary section is my favorite πŸ™‚

Have you ever heard of this brand before?


p.s. All comments are mine, I am not affiliated with the brand in any way…